The Kind Friend Branding

How the magic began

The Kind Friend started on Instagram as a place to spread more positivity and kindness. Their first product, The Kind Friend Journal was developed to be a companion for the mind with carefully crafted templates.

I was very lucky to have the opportunity to work directly with the co-founders – Jamie and Deeps, to bring their vision, ideas and brand into something visual and tactile.

Project Type

Logo Design, Branding, Brand Guide Design, Marketing, Web Graphics, Product Mockup

From our first meeting, I could tell that this brand is a reflection of my client’s upbeat personality and passion. I translated that energy visually into the brand design with vibrant colors and a cheerful tone of voice.

Here are some selected pages from The Kind Friend’s Brand Guidelines. I hope you guys like it as much as we do!