The Kind Friend Branding
How the magic began
The Kind Friend started on Instagram as a place to spread more positivity and kindness. Their first product, The Kind Friend Journal was developed to be a companion for the mind with carefully crafted templates.
I was very lucky to have the opportunity to work directly with the co-founders – Jamie and Deeps, to bring their vision, ideas and brand into something visual and tactile.
Logo Design, Branding, Brand Guide Design, Marketing, Web Graphics, Product Mockup
From our first meeting, I could tell that this brand is a reflection of my client’s upbeat personality and passion. I translated that energy visually into the brand design with vibrant colors and a cheerful tone of voice.
Here are some selected pages from The Kind Friend’s Brand Guidelines. I hope you guys like it as much as we do!